We understand that working with creative people such as graphic designers, writers, photographers and the various media can be confusing. Helping you to understand what we do and become comfortable is part of our job. First we need to learn about you, your company and goals. We talk, in person or by phone to determine as much as we can about your business and what you want it to do. … Read More
“Hey, we need a logo. Our logo looks out of date. Maybe a new logo will get us noticed.” Whoa! Why do you think that will help? It may be time to consider who your organization is and what it stands for before buying a new logo that may or may not work for you. An effective logo is like putting a front door on a house. Would you put … Read More
With budgets being tight some companies have taken their marketing communication in-house to save money. Much like what happened in the recession of 1991, some companies and non-profits have decided that non-marketing professionals can do a satisfactory job of writing copy and designing logos, brochures, web sites, etc. But, is that decision in the best interest of long-term success? Let me show you an example of what professional work can … Read More