BRANDING • DESIGN • WEBSITE
Vance Preman has been a lawyer for more than 30 years but his interest in bicycling led him down a new path—law specific to bicycling on the road. He needed a website that explained the issues and helped people to know what to do to assist their case. Also since bicyclists are a minority on the road, many of them are aware of the laws and various issues much more than motorists. And they trust a fellow cyclist much more than a lawyer who doesn’t ride.
We positioned Vance as an expert in his field which wasn’t difficult to do since he is an expert! He is the lawyer that can answer your questions, solve your problem and get you justice. To backup his credentials, he is part of a national network of bicycling attorneys who specialize in bicycling law. Also we wanted the site to be educational for the client, a site to answer client questions. offer guidance and work on desktop, phone or tablet.
Writers: Vance Preman at vancebikelawyer.com, Laurie Chipman



