The Prosperity Advisory Group Holiday Light Tour showcases some of the best lighting displays in the region. I’m so fortunate to get wonderful projects such as this booklet. For their third annual guide they asked me to create a different look from the previous two guides. We wanted the guide to be cheerful, fun to use and appeal to families.
We decide to emphasize holiday lights using a “Rudolph” deer character and a dotted “light” line to follow throughout the book. I used a palette of their brand colors of various greens combined with reds, violets and pale yellows.
Previously the financial advisers featured in the book, spoke a holiday greeting. I thought it would be more fun and engaging if each of them offered a favorite holiday memory. They agreed so now you can read a short holiday story from each adviser.
We made light tours of several areas in the region including Kansas City, Lee’s Summit and Johnson County. All the tours comprise 90 stops!