BRANDING • ILLUSTRATION • DESIGN • PRINT
The eponymous giant cat with loads of personality, combined with the brewer’s love of fantasy books, inspired the Iron Paw label for a Chicago nano-brewery serious about its new Imperial Pale Ale.
Labels are THE selling point for today’s rapidly proliferating small-batch brews. The brewer approached us looking for a label that conveyed brewery’s conviviality while reflecting the serious focus on this imperial-style pale ale once brewed by the Brits for the Russian Court. It worked! The client felt the label perfectly captured his spirit and the essence of his signature ale. And it will definitely stand out on the shelf.
“Haole” is the Hawaiian term for non-natives especially tourists. Since tourists frequently overdo sunbathing, the pale ale design was inspired by a bicycling team that sunburned "Team Skin" onto their backs during a week-long ride across Iowa.
