I love this video. Not only is it a great marketing idea but it’s totally authentic and funny. He’s frustrated and he loves to PRINT, dammit! And, dang, I just want to send some printing his way!
Yes, the printing industry is having a hard time but I wouldn’t proclaim it dead just yet. Perhaps it’s just in a transition period like the rest of us, but I’m still getting oodles of direct mail, printed items at events, calendars, magazines and books, etc.
Compared to electronics, printing is more of a sensory experience for the producers and the users. Some of us don’t find the feel of a keyboard and look of a computer screen is as comforting as printed paper. But then, everyone wants to be talked to in the ways they like best—just one of the current challenges of the marketing industry. Every audience needs the right message sent through its favorite medium.
So now, I look around my desk with it’s MacBook Pro and the 24-inch monitor and the paper is piling up as usual. It looks like printing still has a hold on me.
Tags: Chipman Design, communication, creative, Marketing, print, visual communication
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I think your site is awesome and I believe in everything you talked about. I`m disabled, but have been trying to find something I can do for 20-24 hours per month =n order to be eligible to receive KS Working Healthy Medicaid. I, too, am pissed, because I am ill, have had multiple surgeries over the past 3 years, but am not eligible for KS Medicaid because I “make too much money” on Disability(my spenddown is roughly $7100/6 months), and I`m too sick to work in the medical field right now. Something is very broken with our sysytem. I,too, am pissed.
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Thanks Jan, I’m sorry for your problems. What I really like about this video is how passionate and funny the man is and how he gets his message out in an original, entertaining way.
For many reasons I see our time as a period of transition and opportunity. I know people are suffering and I don’t condone exorbitant salaries for anyone but because of economic and environmental forces we are going to need to make changes. The marketing and communications business has totally changed. It’s been challenging for me.
As for change, it’s what we get. It just seems to be in warp speed right now. People have the choice to fight it and make it hard on themselves or keep an open mind and heart and look for the opportunities that are out there. Either way it will not be easy but the open mind way certainly makes me happier.
I went to the KC TED event in August and found it really inspiring. I think you can watch it at this link. http://www.tedxkc.org/
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