I love this video. Not only is it a great marketing idea but it’s totally authentic and funny. He’s frustrated and he loves to PRINT, dammit! And, dang, I just want to send some printing his way!
Yes, the printing industry is having a hard time but I wouldn’t proclaim it dead just yet. Perhaps it’s just in a transition period like the rest of us, but I’m still getting oodles of direct mail, printed items at events, calendars, magazines and books, etc.
Compared to electronics, printing is more of a sensory experience for the producers and the users. Some of us don’t find the feel of a keyboard and look of a computer screen is as comforting as printed paper. But then, everyone wants to be talked to in the ways they like best—just one of the current challenges of the marketing industry. Every audience needs the right message sent through its favorite medium.
So now, I look around my desk with it’s MacBook Pro and the 24-inch monitor and the paper is piling up as usual. It looks like printing still has a hold on me.
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